Tamara Sergeyeva

Unique and decorative signage for many drive-ins, motels, food stores and other businesses of the 1940s had what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblem on a decorative panel, the remainder of the sign would carry the desired message of the storekeeper (such as “Drive-In”) in prismatic, embossed metal letters.

Inspired by the Art Deco sans serif style of those vintage signs, Privilege Sign Two JNL recreates the type design in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

This is a companion font to Privilege Sign JNL, which recreates the condensed sans serif lettering of other privilege signs from

the 1950s and early 1960s.

Office Staff JNL is a version [with serifs added] of Popularity JNL – a condensed Art Deco design based (for the most part) on a popular typeface known in some foundry books as ‘Radiant’ with some reinterpreted characters… and is available in both regular and oblique versions.

Erle Stanley Gardner’s beloved lawyer “Perry Mason” first appeared on screen in a series of six films with Warren Williams starring in four of them. The hand lettered opening title for 1935’s “The Case of the Lucky Legs” is a classic Art Deco sans serif design, and is now available as Courtroom JNL in both regular and oblique versions.

A 1942 menu cover for the restaurant at the Biltmore Hotel in Los Angeles features its name in a stylized Art Deco serif design.

This is has been turned into the digital typeface Bill of Fare JNL, and is available in both regular and oblique versions.

The hand lettered credits for the 1942 film comedy “I Married a Witch” were so unusual (with their mix of rounded and flat terminals and varying character shapes) that the only logical name for a digital revival would be So Unusual JNL… which is available in both regular and oblique versions.

The hand lettered credits for the 1942 film comedy “I Married a Witch” were so unusual (with their mix of rounded and flat terminals and varying character shapes) that the only logical name for a digital revival would be So Unusual JNL… which is available in both regular and oblique versions.

Pacific Atoll JNL is a stylized slab serif type design based on the movie title lettering for the 1942 wartime film “Pacific Rendezvous”, and is available in both regular and oblique versions.

According to Wikipedia, “…an atoll (sometimes known as a coral atoll), is a ring-shaped coral reef, including a coral rim that encircles a lagoon partially or completely. There may be coral islands or cays on the rim.”